LJ Anjema feature

Squash’s Olympic future to be addressed during the Annual Assembly at the U.S. Open

The future of squash worldwide will be hugely impacted by the outcome of the bid for a place in the Olympic Games in 2020.

Squash players and fans in the United States and right across the globe have been eagerly supporting the Squash2020 ‘Back the Bid’ campaign, which has energetically ramped up momentum in recent months to generate the attention and support of the International Olympic Committee.

Campaign communications organization Vero has been enlisted by the World Squash Federation to lead the development and management of squash’s Olympic bid.  Vero was launched by the former Director of Communications and Public Affairs for London’s successful 2012 Olympic bid as host city, Mike Lee OBE.

Mr. Lee will be the keynote speaker at the U.S. SQUASH Annual Assembly, where he will address the Annual Assembly luncheon on October 6 and provide U.S. SQUASH members with an overview of the Olympic campaign and the approach being used to create a compelling profile of squash to promote to the world.

The Annual Assembly is being held in conjunction with the 2012 Delaware Investments U.S. Open Squash Championships – an event in which, fittingly, all of the world’s best players, and potential future Olympians, will compete.

The U.S. SQUASH Annual Assembly is a forum where members of the U.S. SQUASH community have the opportunity to have their say in the future of squash in the United States.  It is a free event that is open to all U.S. SQUASH members, partners and sponsors.  Everyone attending the full Annual Assembly morning session on either Saturday October 6 or Sunday October 7 will also receive one free entry to the U.S. Open that same day.

Vero specializes in the business of sport and has advised many organizations in a variety of sectors in the UK and internationally.  Mr. Lee was Director of Communications and Public Affairs for European football's governing body, UEFA 2000-2004 and media and political strategist for the English Premier League 1994-2000. Mike was most recently a senior consultant to the winning Qatar 2022 FIFA World Cup and PyeongChang 2018 Winter Games bids, and played a similar role with the successful Rio 2016 Olympic bid and the International Rugby Board (IRB) in their campaign for the inclusion of Rugby in the Olympic Program.

For more information and to register for the 2012 U.S. SQUASH Annual Assembly, please click here.

For more information on the Squash2020 Back the Bid campaign, click here.